疯子才报的价
林薇用了三天时间把报价方案做了出来。
她没有简单地把数字堆在一封邮件里,而是拆成了三部分:产品单价、丝印版费、预估海运费。在版费那一行后面加了一个括号备注——“This cost is one-time, deductible from future bulk orders.” 客户一看就明白:版费不是白收的,大货返单时可以抵扣。
报价邮件发出去之后,她等了整整两天没有回音。第三天下午,Thompson的邮件终于到了。
客户说价格太高,附了一个截图——阿里巴巴上某个供应商的同款产品,标价比林薇的报价低了将近三分之一。客户在邮件里问:“Why is your price almost double? They offer the same product with printing included.”
林薇盯着那个截图看了一会儿,然后把链接点开仔细看了。那家店铺的产品描述是现货批发价,图片上是空白素瓶,没有丝印、没有定制包装、没有客户要求的专属外箱。她拿起电话打给跟单老陈,确认了一个事实:对方报的是出厂裸价,不含丝印版费、不含定制包装、甚至不含内衬分隔。
她坐回工位,开始写回复。没有急着降价,而是把成本拆开列了一张表:
“Our quotation includes:
- Glass body: custom size(your provided dimensions)
- Custom silk-screen printing: one-time plate fee RMB800
- Custom inner tray and outer carton: with your brand logo
- EVA separators between each piece
- Full inspection before packing
1. Custom size production(not stock size)
2. Silk-screen printing plate fee
3. Custom packaging with logo
4. Per-piece protective packing
We are happy to adjust our price if we missed anything, but please compare the same scope of work.”
发完之后她又补了一句话:“I'm not saying we are the cheapest. I'm saying we are the most transparent about what you're paying for.”
等回复的间隙,林薇打开笔记本翻到新的一页,把刚才邮件里列的四项写了下来,又在旁边加了一条备注:“定制玻璃制品报价前必须确认的6项成本要素——①素瓶单价(定制尺寸/库存尺寸)②丝印版费(一次性)③丝印单价/个 ④定制包装(内衬/外箱/刀模费)⑤验货方式(全检/抽检)⑥版费是否可抵扣大货。这六项没对齐,报价就是鸡同鸭讲。”
她把笔记本合上,又刷新了一次邮箱。没有新邮件。
接下来的三天,Thompson没再回邮件。林薇每天上班查一次邮箱,下班前再查一次,始终没有动静。第四天中午,她正准备去吃午饭,手机响了——是Thompson的WhatsApp消息。客户发了一段语音,大意是:他确实拿着林薇的报价去问了那家便宜的供应商,对方回复说现货只有白色素瓶,定制尺寸要重新开模,丝印起订量要10000个起步,而且不提供定制外箱。
“You were right,” Thompson在语音里说。“They can't do what you can. But your price still feels high to me. Can you do something about it?”
林薇靠在椅背上,把手机放在桌上,想了十分钟。她重新算了一遍成本,发现海运费那栏她按散货拼箱估的,如果客户能接受整柜出运,平均到每个瓶子的运费成本可以降下来一点。她给客户回了条消息:“If you increase the quantity to one full container load, I can reduce the unit price by about 5% because the freight cost per piece goes down. Otherwise, the current price is already our bottom line based on the custom work involved.”
发完这条消息,她把手机扣在桌上,起身去了茶水间。杯子还没接满水,手机在桌上震了一下。
她端着杯子走回去,低头一看屏幕——Thompson回了一条:“Let me think about it. I will get back to you tomorrow.”
林薇把手机放在桌上,杯子里的热水冒着白气。她看了一眼窗外,四月末的梧桐叶子已经长满了枝头。